This will include their corporate, business, and functional level strategies.Ĭorporate level strategy can be defined as how a company chooses to create value through the configuration of multimarket activities (Furrer, 2016). ![]() This report will allocate recommendations for each level of strategy analysis which could benefit the businesses’ operations. Today, Nintendo are currently worth $95 billion (Muriuki, 2020) and at the end of the 2018 fiscal year were the third highest video game earners globally (Mitic, 2019). At the turn of the millennia, Nintendo held 35% of the United States’ video game market, coming second only to Sony who owned 50%, however they targeted a completely different demographic to Nintendo, aiming themselves at those in their 20’s, as opposed to families (Power, 2020). This does not include additional consoles which were redesigns of previous models, such as the Game Boy which received three upgrades, and the Nintendo Dual Screen (Nintendo DS), which has ten variations since the original model was launched in 2004 (Nintendo, 2020). Since then, Nintendo have released eight consoles, both hand-held and at-home.
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